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The No-Shampoo Trend

Should we rethink hair care?

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Shampooing our hair feels like second nature. However, humans haven't always lathered up as often as we do—and followers of the no-shampoo trend profess that hair looks healthier sans sudsing. Tweaking your shampooing habits nixes the harsh chemicals and leaves your hair feeling soft, shiny, and naturally clean.

Could you give up shampoo? If the thought alone has you imagining limp, greasy hair, you’re not alone. After all, we’ve been taught to “lather, rinse, repeat.” But we might want to think again. The no-shampoo movement (or “no-poo” movement, as some people call it) is gaining momentum, with converts swearing that laying off the lather gives them hair that has never looked better.

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