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The Magical Food Trend

Why fantastical creations are everywhere

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What makes fantastical foods (think unicorn toast) so alluring? One of the masterminds behind the trend shares her thoughts, plus a colourful—and delicious—recipe.

The magical food movement is in full bloom. You’ve probably seen hints (or giant rainbow-hued signs) of it on social media, from unicorn toast to galaxy donuts and mermaid lattes. It might seem a bit silly, but there’s a lot to love about fantasy food.

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